Managing customer data is a hot topic. According to the report, consumer data is now the most valuable resource in the world "oil of the digital age" -and needs to be treated and protected as such. Failure to do so can result in serious damage.
Consider Uber ride-call service. Companies experienced a data breach in 2016 when hackers accessed personal data of about 57 million people, including 600,000 driver's license number. If you're looking for effective customer data management, you can browse various online sources.
The incident Uber cost $ 148 million in settlements alone. It also caused major damage to the reputation of Uber, especially after the company tried to hide a violation of the public.
This is not an isolated incident. Other companies such as Yahoo, Under Armor, Equifax, and eBay have been affected by data breaches in recent years. Like most people, you may be wondering how something like this could happen? Simply put, the poor management of customer data.
proper data collection and management are really important to make sure that the company you avoid the problem of a data breach and the resulting loss of customers' trust. Furthermore, the effective management of customer data that are useful for your business, period.
What customer data management?
Customer data management is the practice of ethical collect, safely store and manage customer information database for the purpose of improving the company's overall services, processes, and products.
The value of effective customer data management can include increased sales, improved customer retention, marketing campaigns more effective, stronger customer relationships, and more.